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  "documentTitle": "SpringOwl | Activist Presentation Deck | 99 slides",
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  "authorName": "SpringOwl",
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  "presentationDate": "2015-12-01 00:00:00",
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  "notes": "The slide title seems slightly disconnected from the content, which focuses on Yahoo's decline rather than the mechanics of internet monetization.",
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      "text": "Mobile Migration: Estimated ad spending (billions)",
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      "text": "Source: Wall Street Journal",
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      "text": "But with the transition from desktop to mobile, the reasons to come to Yahoo Properties have either atrophied or the audiences have churned. Yahoo mail isn't as competitive with the rise of Gmail and Apple mail. People are messaging more via iMessage, Messenger, WhatsApp, Snapchat, Kik and others instead of emailing. Users spend a lot of time these days on social media like Facebook and Twitter. Yahoo has under-invested in Sports and Finance, given their seize and popularity. Users don't go to the homepage as much as they used to; therefore, they don't look at display ads or do searches as much. These trends are only likely to increase, further hurting Yahoo",
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      "text": "Source: eMarketer | WSJ.com",
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      "text": "How Money On The Internet Is Made Today",
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