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  "documentTitle": "SpringOwl | Activist Presentation Deck | 99 slides",
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  "authorName": "SpringOwl",
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  "presentationDate": "2015-12-01 00:00:00",
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  "notes": "The slide uses a matrix to categorize Yahoo's legacy product offerings by functional area and user intent.",
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      "text": "Historically, a lot of users show up every day to check their email, the Yahoo homepage, check their portfolio on Finance, check scores and playing fantasy on Sports, and do a few searches (all boosted by search/toolbar/homepage deals)",
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      "text": "Yahoo tries to get people to get into the habit of showing up on one of their properties every day in the hope that they can a) get them on other Yahoo properties and b) show ads.",
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      "text": "Source: Online Publishers Association (2006).",
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      "kind": "title",
      "text": "How Yahoo Used To Make Money",
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