{
  "docId": "019de06f-5eb6-7617-9533-274f3d9c999e",
  "docSlug": "74b05c5bb8dfd33d6f848e02dedb47b1",
  "documentTitle": "Overstock | Results Presentation Deck | 34 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 27,
  "pageCount": 34,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "thesis_headline",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a strong religious metaphor to characterize a technical financial concept as inherently corrupt or problematic.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-5eb6-7617-9533-274f3d9c999e/27",
  "deckHref": "/decks/019de06f-5eb6-7617-9533-274f3d9c999e",
  "deckJsonHref": "/decks/019de06f-5eb6-7617-9533-274f3d9c999e.json",
  "deckAnchorHref": "/decks/019de06f-5eb6-7617-9533-274f3d9c999e#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.8,
        "x": 0.1,
        "y": 0.15
      },
      "kind": "image",
      "text": "Snake offering an apple labeled 'Net Settlement' to a hand",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3b9b3f8-c895-47c1-bb69-3b68bd0faad2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "The Original Sin of Wall Street",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00dc9630-97f7-400c-8fb7-a041418151ba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "d65f069c-2508-431f-a7e1-ab2b92e65d64",
      "evidence": "Uses the biblical Garden of Eden story to explain a financial concept.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 32,
      "from": 22,
      "beatId": "347a07cd-a185-48b0-aaa2-a74060bc8279",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 22-32 introduce innovative solutions, including Crypto-Capitalism and the Preborrow Assured Token",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 22,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "87cd9eee-4e3d-4c08-b34d-8517347fdbfc",
      "evidence": "The loop starts with an introduction to Crypto-Capitalism (slide 22) and ends with key messages and a call to action (slides 31-33)",
      "position": 0,
      "objective": "Explain the benefits of Crypto-Capitalism and the Preborrow Assured Token",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}