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  "docSlug": "b2ed18293a800a90746501aa26dbd4ce",
  "documentTitle": "Carta | Start Up Pitch Deck | 41 slides",
  "authorId": "carta",
  "authorName": "eShares",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-07-01 00:00:00",
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  "notes": "The slide uses a 2x2-style matrix layout to show market positioning. eShares is highlighted with a blue graphic element spanning the private company services row.",
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      "kind": "image",
      "text": "Logos of various financial institutions and law firms",
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      "text": "Public Company Services vs Private Company Services",
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      "kind": "title",
      "text": "eShares is capturing the next generation of IPOs",
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      "kind": "title",
      "text": "And their shareholders’ brokerage accounts.",
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      "beatName": "Problem",
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      "evidence": "Slides 2-4 identify the problem with the current IPO process",
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      "evidence": "Slides 3-10 emphasize the inefficiencies of manual processes",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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