{
  "docId": "019de06f-5b2c-77c1-b37c-ca64fcd46d1d",
  "docSlug": "3d341aeec38e68830f8009c1010cc62e",
  "documentTitle": "Overstock | Results Presentation Deck | 27 slides",
  "authorId": "overstock",
  "authorName": "Overstock.com",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2015-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 14,
  "pageCount": 27,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 18,
  "notes": "The chart uses a combination of bar and line graphs to correlate customer acquisition volume with acquisition cost.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-5b2c-77c1-b37c-ca64fcd46d1d/14",
  "deckHref": "/decks/019de06f-5b2c-77c1-b37c-ca64fcd46d1d",
  "deckJsonHref": "/decks/019de06f-5b2c-77c1-b37c-ca64fcd46d1d.json",
  "deckAnchorHref": "/decks/019de06f-5b2c-77c1-b37c-ca64fcd46d1d#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.8,
        "x": 0.1,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Unique customers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3706e15-a663-4552-b303-dd3cda648b3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.8,
        "x": 0.1,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Marketing $ / unique customers (cost per customer)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bf84764-6d56-4b6f-881f-8b411d72551b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.13,
        "y": 0.17
      },
      "kind": "legend",
      "text": "Unique customers; Marketing $ / unique customers (cost per customer)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fda1015a-76cb-4942-b060-8cf366811c81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.37,
        "y": 0.05
      },
      "kind": "title",
      "text": "Unique Customers & Cost per Customer",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0548276-2a2b-4746-85e4-51113bb4b8d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "cdef3220-2dba-4d2a-b5fc-31e31d4d1a57",
      "evidence": "The line chart and bar chart together show two related metrics.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 3,
      "beatId": "fecc75a6-cef2-41a1-bbe2-dfb1d03f9459",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Multiple slides focus on financial metrics such as revenue growth, gross profit, and net income",
      "position": 0,
      "confidence": 0.7,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1608fff3-1e25-4404-b10a-f853eb14243f",
      "evidence": "The presentation implies that not investing in Overstock.com would result in missed opportunities",
      "position": 0,
      "objective": "Highlighting the benefits of Overstock.com's financial performance",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}