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  "documentTitle": "Overstock | Results Presentation Deck | 27 slides",
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  "authorName": "Overstock.com",
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  "presentationDate": "2015-01-01 00:00:00",
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  "notes": "The chart displays two lines: a black line for total GMROI and a red line for direct-only GMROI. Data points are labeled for the start, end, and Q4-13 periods.",
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      "name": "Cost Of Inaction",
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      "evidence": "The presentation implies that not investing in Overstock.com would result in missed opportunities",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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