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      "text": "Conduct: The Miss Clairol campaign was launched in 1956 to: Dispel the notion that hair coloring was taboo; Ads used wholesome “girl-next-door” types of women, often with children; Reinforce that Clairol produced natural-looking results; “Does she…or doesn’t she” ad campaign; Next, the Lady Clairol campaign was released, appealing to women’s interested in becoming more desirable: “Is It True… Blondes Have More Fun?”; “The Closer He Gets… The Better You Look!”",
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