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      "text": "Aesthetic physicians are the primary decision maker in terms of product choice\n- Many aesthetic physicians are also the source of future innovations\nHuge market potential\n- Medical aesthetics~$5B+ market, growing 11%+ per year\n- Mass beauty a $450B+ market, growing 5%+ per year\n- ~50% of sales coming from North America with significant opportunities in emerging markets\nOpen patient access\n- Primarily self pay market\nSignificant growth opportunity\n- At least 25% of population interested in a procedure despite only 5% having tried them\n- Aging population more focused on aesthetic outcomes\n- Growing popularity and momentum in aesthetics\n- Significant unmet need and huge opportunity for future innovation\n- Significant opportunities of growth in emerging markets within skin of color and gender",
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