{
  "docId": "019de06f-4b35-7799-a3d8-22a1f9002ad6",
  "docSlug": "dc93ac23b5e1ac6f5ddcd9da93c062a1",
  "documentTitle": "Deutsche Bank | Investment Banking Pitch Book | 30 slides",
  "authorId": "deutsche-bank",
  "authorName": "Deutsche Bank",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2013-06-01 00:00:00",
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  "pageNumber": 20,
  "pageCount": 30,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "financial_analysis",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Includes a table of average trading multiples for various time horizons.",
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  "slideHref": "/slides/019de06f-4b35-7799-a3d8-22a1f9002ad6/20",
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      "kind": "chart",
      "text": "Historical TEV/CY EBITDA multiple chart from 12/2/09 to 6/10/13.",
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      "kind": "disclaimer",
      "text": "(a) Research estimates for Dawn were first reported on 12/2/2009. (b) Based on research estimates. (c) Trading multiple is calculated as TEV / current year projected EBITDA. Source: Factset and research estimates.",
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      "kind": "image",
      "text": "Deutsche Bank logo",
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      "kind": "table",
      "text": "Average trading multiples table showing 1m, 6m, 1y, 2y, 3y, and Since IPO averages.",
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      "kind": "title",
      "text": "The proposal was made at a time when Dawn was trading near its all-time high EBITDA multiple",
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      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Slides 12-25 provide evidence and proof to support the proposal.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  "loops": [
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      "name": "Before After",
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      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "80a123c3-899b-4267-a469-88ddce597faa",
      "evidence": "The document presents a compelling valuation compared to historical trading levels and peers.",
      "position": 1,
      "objective": "What is the valuation of the proposal?",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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