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  "documentTitle": "Pershing Square | Activist Presentation Deck | 45 slides",
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  "authorName": "Pershing Square Capital Management",
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  "presentationDate": "2013-05-01 00:00:00",
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      "text": "Bob McDonald, CEO\nEarnings conference call, 4/24/13",
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      "text": "I'm very confident in our sequential improvement in market share driven by innovation. I would differ with your characterization [of P&G not achieving material market share improvement]. I think we've made substantial progress in increasing the percent of our business growing market share. And I think that ties pretty directly to the innovations you've seen....We are continuing to invest in innovation. We've increased the spending on research and development the past three years and we're going to continue to make sure that we're building the capability to keep that innovation going. And the results in the marketplace are demonstrating that we're executing with excellence today, more so perhaps than the previous period you were talking about. So I'm confident we're going to continue this sequential improvement and you'll see it in the [market] sharing, you'll see it in the top line.",
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