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  "documentTitle": "Pershing Square | Activist Presentation Deck | 45 slides",
  "authorId": "pershing-square",
  "authorName": "Pershing Square Capital Management",
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  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2013-05-01 00:00:00",
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  "nDataPoints": 8,
  "notes": "The slide uses a bridge-style logic to show how specific line items contribute to the margin expansion.",
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      "kind": "callout",
      "text": "We believe P&G should earn a 24% EBIT margin – a substantial increase in profitability from its current EBIT margin of ~19%",
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      "text": "Gross Margin 49.6% to 51.5%; Advertising (16.5)% to (16.5)%; Core SG&A (14.4)% to (11.0)%; EBIT Margin 18.8% to 24.0%",
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