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  "documentTitle": "Peloton | Start Up Pitch Deck | 23 slides",
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  "authorName": "Peloton",
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  "sourceTypeSlug": "investor_relations",
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  "presentationDate": "2012-07-01 00:00:00",
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  "notes": "The slide uses a circular diagram to categorize brand attributes into four quadrants: functional inward, functional outward, emotional inward, and emotional outward.",
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      "kind": "framework",
      "text": "Brand Wheel diagram",
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      "text": "Most common marketing / communication entry points",
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