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  "documentTitle": "Peloton | Start Up Pitch Deck | 23 slides",
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  "authorName": "Peloton",
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  "presentationDate": "2012-07-01 00:00:00",
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  "notes": "The slide uses a classic persona-based segmentation approach.",
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      "text": "Collage of people exercising",
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      "text": "Psychographics: Prioritize fitness, workout 4+ times / week; Enjoy the energy of workout classes; Follow an exercise routine w/multiple types",
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