{
  "docId": "019de06f-402b-779b-ac72-92ba15a34003",
  "docSlug": "8f19d5fd2559344aeea0c4e4503a38a6",
  "documentTitle": "Peloton | Start Up Pitch Deck | 23 slides",
  "authorId": "peloton",
  "authorName": "Peloton",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2012-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7647059,
  "pageNumber": 19,
  "pageCount": 23,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "testimonial",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a high-quality photograph to evoke an emotional response regarding user commitment.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de06f-402b-779b-ac72-92ba15a34003/19",
  "deckHref": "/decks/019de06f-402b-779b-ac72-92ba15a34003",
  "deckJsonHref": "/decks/019de06f-402b-779b-ac72-92ba15a34003.json",
  "deckAnchorHref": "/decks/019de06f-402b-779b-ac72-92ba15a34003#slide-19",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3188eddc-c302-4d22-8ba0-8bf17b0ad465",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.68,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Our creative shows the work and intensity to reinforce that Peloton users are wholeheartedly dedicated.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab5eb3f9-797d-4219-80fd-d02b5aa489c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.68,
        "y": 0.06
      },
      "kind": "title",
      "text": "Committed...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "371cf612-bc0d-4bdb-8233-ea746755720e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f3809146-bc4d-455f-9348-7ed549c3665a",
      "evidence": "Our creative shows the work and intensity to reinforce that Peloton users are wholeheartedly dedicated.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 10,
      "beatId": "a456fd6e-922a-440c-a4c9-6b159098f0b8",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The final slides showcase the product demo, testimonials, traction, and key takeaways",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}