{
  "docId": "019de06f-402b-779b-ac72-92ba15a34003",
  "docSlug": "8f19d5fd2559344aeea0c4e4503a38a6",
  "documentTitle": "Peloton | Start Up Pitch Deck | 23 slides",
  "authorId": "peloton",
  "authorName": "Peloton",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2012-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7647059,
  "pageNumber": 10,
  "pageCount": 23,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "timeline",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a timeline framework to illustrate a strategic shift in messaging.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de06f-402b-779b-ac72-92ba15a34003/10",
  "deckHref": "/decks/019de06f-402b-779b-ac72-92ba15a34003",
  "deckJsonHref": "/decks/019de06f-402b-779b-ac72-92ba15a34003.json",
  "deckAnchorHref": "/decks/019de06f-402b-779b-ac72-92ba15a34003#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Timeline showing progression from 2014 to Spring 2018",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0ff12d3-e065-432b-bf27-23bafc63a366",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.715,
        "y": 0.36
      },
      "kind": "image",
      "text": "Peloton marketing campaign imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c1278eb-84e6-4ba2-85b2-0d5b23adb1c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.48,
        "y": 0.43
      },
      "kind": "image",
      "text": "Peloton marketing campaign imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a6afc3d-f17b-408a-abf7-731089a024e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.245,
        "y": 0.485
      },
      "kind": "image",
      "text": "Peloton marketing campaign imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edbbdd36-ecf6-4783-8258-dd68f087510d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.85,
        "x": 0.08,
        "y": 0.05
      },
      "kind": "title",
      "text": "HAVING A BALANCE OF PRODUCT AND EMOTIONAL STORYTELLING RELIES ON BRAND AWARENESS AND PRODUCT UNDERSTANDING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df9e3fb5-62f8-4bb8-b439-4a12a8a3a0e5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "6520ab2d-c256-4559-8f26-67813b8cb2ec",
      "evidence": "Chronological progression of marketing campaigns",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 23,
      "from": 10,
      "beatId": "a456fd6e-922a-440c-a4c9-6b159098f0b8",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The final slides showcase the product demo, testimonials, traction, and key takeaways",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "318e6479-6fc8-4619-9ca4-78f975f4b610",
      "evidence": "The quick win big bet loop is visible in the product demo and testimonials",
      "position": 1,
      "objective": "Showcasing Peloton's innovative design and wholly immersive experience",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}