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  "docSlug": "86d8f17ffaaed8be61f8b36e2c739da4",
  "documentTitle": "Starboard Value | Activist Presentation Deck | 96 slides",
  "authorId": "starboard-value",
  "authorName": "Starboard Value",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-05-01 00:00:00",
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  "pageNumber": 48,
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  "slideType": "preempt_rebuttal",
  "function": "preempt_rebuttal",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a simple flow diagram to illustrate the lack of connection between Patch and AOL search traffic.",
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019de06f-3e34-7498-b7ab-93d3124b7448/48",
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      "kind": "callout",
      "text": "Patch clearly does not drive search traffic and needs to be viewed independently from AOL's other businesses.",
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      "kind": "diagram",
      "text": "Flow diagram showing Patch driving 0.02% of visits to AOL, with no link to Search.",
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      "text": "As a local community website, Patch is used as a destination to learn about specific community news and events.\nAOL.com, on the other hand, provides mostly national news as well as information within targeted verticals.\nAs a result, only 0.02% of visits to AOL.com are driven from Patch.",
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      "kind": "source-note",
      "text": "(1) Compete, Inc. traffic data as of March 2012. Compete, Inc. visits defined as 30-minute increments.",
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      "kind": "title",
      "text": "Patch certainly does not drive search on AOL.com",
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