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  "docSlug": "86d8f17ffaaed8be61f8b36e2c739da4",
  "documentTitle": "Starboard Value | Activist Presentation Deck | 96 slides",
  "authorId": "starboard-value",
  "authorName": "Starboard Value",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 42,
  "pageCount": 96,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a screenshot of AOL.com to demonstrate that a generic online retailer (VON VONNI) advertises on the platform, suggesting Patch's ad revenue is not necessarily tied to local Patch-specific demand.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-3e34-7498-b7ab-93d3124b7448/42",
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      "kind": "image",
      "text": "AOL.com Shopping screenshot with VON VONNI ad circled",
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      "text": "Introducing VON VONNI: VON VONNI is an online retailer that sells women’s clothing. According to VON VONNI’s customer service department, it has no physical retail stores. While we have not spoken directly to someone in VON VONNI’s advertising department, we would expect that this business, like similar businesses that have no local physical retail stores, would desire a broad reach for advertising rather than hyper-local targeting. It would therefore make sense that VON VONNI ads would appear on AOL.com, as shown below, given the broad demographic and reach from the site.",
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      "kind": "source-note",
      "text": "Source: Company websites.",
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      "kind": "title",
      "text": "We also question how much of Patch’s revenue is actually derived from demand for Patch",
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