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  "docSlug": "86d8f17ffaaed8be61f8b36e2c739da4",
  "documentTitle": "Starboard Value | Activist Presentation Deck | 96 slides",
  "authorId": "starboard-value",
  "authorName": "Starboard Value",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-05-01 00:00:00",
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  "pageNumber": 35,
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  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes a screenshot of Google AdWords interface showing specific Patch placements.",
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  "slideHref": "/slides/019de06f-3e34-7498-b7ab-93d3124b7448/35",
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      "kind": "callout",
      "text": "By using Google AdWords, a local business can place an ad on a local Patch at approximately a 95% discount to current rate card pricing.",
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      "text": "Google AdWords allows advertisers to specify on which sites they want their advertisements to appear, including placing the ad directly onto a specific local Patch. This allows local businesses to pay remnant inventory prices for Patch’s ad slots.",
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      "text": "Even if local businesses wanted to advertise on Patch, they could bypass Patch’s high rate card pricing by using Google AdWords.",
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      "kind": "paragraph",
      "text": "We believe that Patch’s fixed cost monthly revenue pricing model does not work.",
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      "kind": "source-note",
      "text": "(1) Based on L.E.K. Consulting analysis.",
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