{
  "docId": "019de06f-37f4-72cf-97ea-175afa5c88c7",
  "docSlug": "f786d3847a3f326afbd152eb3a684fca",
  "documentTitle": "Tesla | Investor Presentation Deck | 15 slides",
  "authorId": "tesla",
  "authorName": "Tesla",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2010-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 8,
  "pageCount": 15,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "Early Tesla pitch deck slide showing projected production and market share.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-37f4-72cf-97ea-175afa5c88c7/8",
  "deckHref": "/decks/019de06f-37f4-72cf-97ea-175afa5c88c7",
  "deckJsonHref": "/decks/019de06f-37f4-72cf-97ea-175afa5c88c7.json",
  "deckAnchorHref": "/decks/019de06f-37f4-72cf-97ea-175afa5c88c7#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.85,
        "y": 0.05
      },
      "kind": "image",
      "text": "Tesla Logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67c487d7-4f74-4fba-81c9-501664013fbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "image",
      "text": "Model S Prototype",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cd2ddb3-42c4-4b51-8b18-f4e9fc7260df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.09,
        "y": 0.2
      },
      "kind": "list",
      "text": "20,000 units annually*\n~1% share of premium global market",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72bef28c-8db6-4d82-b01f-798a367ca676",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.06,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "* Projected for 2013",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5343970c-d3e9-432c-be62-f59ff430ff54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.09,
        "y": 0.08
      },
      "kind": "title",
      "text": "Model S",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b82506f-82b1-49f3-9de8-3e8dcc1a448c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "921ea447-c981-4aac-ae0e-3f530606dfdb",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck shows growing traction and market sizing",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 8,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0e025fbb-59af-4ccb-95c4-8c2ab4098d1f",
      "evidence": "The deck presents market sizing and solution slides",
      "position": 1,
      "objective": "Highlight the cost of not investing in Tesla",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}