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  "docSlug": "63adb4f1c42659a47cd0296f62271fbb",
  "documentTitle": "Morgan Stanley | Results Presentation Deck | 11 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "regulatory-filing",
  "documentKindLabel": "Regulatory filing",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2009-08-01 00:00:00",
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  "pageNumber": 7,
  "pageCount": 11,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "kpi_overview",
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  "density": "balanced",
  "nDataPoints": 15,
  "notes": "The slide includes a stacked bar chart showing revenue composition and a bulleted list of performance metrics.",
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      "kind": "chart",
      "text": "Net Revenue ($MM) stacked bar chart for 2008, 1Q 2009, 2Q 2009",
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      "kind": "list",
      "text": "2Q 2009 Highlights including JV closure, PBT margin, deposit growth, and asset totals.",
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      "kind": "source-note",
      "text": "Source: Morgan Stanley Earnings Conference Call, SEC Filings. (1) \"Other\" includes Investment Banking and Other revenues.",
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      "kind": "title",
      "text": "Global Wealth Management",
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      "beatName": "Interest",
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      "evidence": "The KPI overview slides for each business segment provide interest in the company's performance",
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      "parentBeatName": "Complication",
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      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "3e4eeb2e-9cda-4a49-b4db-6ad75fbd9fbb",
      "evidence": "The KPI overview slides provide benchmarked data",
      "position": 0,
      "objective": "To show the company's performance relative to benchmarks",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
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