{
  "docId": "019de06f-348e-73d8-928d-dae890b6fefa",
  "docSlug": "026aa39efc5ddd02b246ab06000ae2aa",
  "documentTitle": "Pershing Square | Activist Presentation Deck | 31 slides",
  "authorId": "pershing-square",
  "authorName": "Pershing Square",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2008-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 6,
  "pageCount": 31,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 2,
  "notes": "The slide uses a causal link between strategic initiatives and stock price appreciation.",
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  "slideHref": "/slides/019de06f-348e-73d8-928d-dae890b6fefa/6",
  "deckHref": "/decks/019de06f-348e-73d8-928d-dae890b6fefa",
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  "components": [
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      "kind": "chart",
      "text": "Stock price performance from 1/1/2004 to May-08",
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      "kind": "paragraph",
      "text": "Since 2004, McDonald's stock price has increased from approximately $23 to $61 because of its initiatives to (1) improve systemwide same-store sales, (2) improve profitability at its Company-operated stores, (3) enhance the financial transparency of its Brand business and (4) increase share repurchases and dividends (1)",
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      "text": "(1) Note: Dividend adjusted stock price performance.",
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      "kind": "title",
      "text": "McDonald's Stock Performance (1)",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the problem by highlighting Wendy's poor stock performance and valuation",
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      "evidence": "The deck uses a before-after loop to show the change in Wendy's stock performance",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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