{
  "docId": "019de06f-31e2-7038-bf82-0ab31cbe2cae",
  "docSlug": "8f43ab5bdbebc73ac75f2bc5e2df4c27",
  "documentTitle": "Apple | Product Presentation Deck | 185 slides",
  "authorId": "apple",
  "authorName": "Apple",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2007-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.5737705,
  "pageNumber": 25,
  "pageCount": 131,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "villain_critique",
  "function": "name_villain",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a famous slide from the 2007 iPhone keynote where Steve Jobs rhetorically asked 'Who wants a stylus?' before dismissing it.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-31e2-7038-bf82-0ab31cbe2cae/25",
  "deckHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae",
  "deckJsonHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae.json",
  "deckAnchorHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.56,
        "w": 0.48,
        "x": 0.26,
        "y": 0.22
      },
      "kind": "image",
      "text": "Stylus on smartphone screen",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46e5c0f3-48f3-4460-984b-7c38ab511bfb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "antagonist-introduction",
      "slug": null,
      "matchId": "5e756399-3638-47e9-a719-5b7ab480442d",
      "evidence": "The slide introduces the stylus as the 'villain' or inferior alternative to the finger-based touch interface.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "f9f9f0b8-c985-4bfe-8746-85b0eef4df1d",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "One day",
      "beatSlug": "pixar-pitch-one-day",
      "evidence": "The presentation showcases the iPhone's capabilities and user interface.",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "be667d41-08fc-4378-bb43-fb35343db696",
      "evidence": "The presentation uses a Golden Circle framework to explain the iPhone's design and functionality.",
      "position": 0,
      "objective": "Why the iPhone's user interface is revolutionary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
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  "locked": true
}