{
  "docId": "019de06f-31e2-7038-bf82-0ab31cbe2cae",
  "docSlug": "8f43ab5bdbebc73ac75f2bc5e2df4c27",
  "documentTitle": "Apple | Product Presentation Deck | 185 slides",
  "authorId": "apple",
  "authorName": "Apple",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2007-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.5737705,
  "pageNumber": 15,
  "pageCount": 131,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "comparison_table",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 4,
  "notes": "This is the famous Steve Jobs iPhone launch slide.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-31e2-7038-bf82-0ab31cbe2cae/15",
  "deckHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae",
  "deckJsonHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae.json",
  "deckAnchorHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Moto Q, E62, Treo, Cell Phones",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de896e48-169e-4beb-823a-1b1613bff2cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "framework",
      "text": "2x2 Matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b5c2ca0-fe2d-45e2-bc0c-99d6a336dbf9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "f602f9b1-aa12-4ac7-b1a4-05d12b043d4a",
      "evidence": "framework/instance: 2x2 Matrix",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "7d25b1bf-093d-49a5-abc2-0f1e68369f28",
      "evidence": "The slide uses a standard 2x2 grid to categorize products based on two binary attributes.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "05d95998-df15-45d3-bbf5-7ded117c9567",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Every day",
      "beatSlug": "pixar-pitch-every-day",
      "evidence": "The presentation highlights the benefits and features of the iPhone.",
      "position": 1,
      "confidence": 0.7,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "be667d41-08fc-4378-bb43-fb35343db696",
      "evidence": "The presentation uses a Golden Circle framework to explain the iPhone's design and functionality.",
      "position": 0,
      "objective": "Why the iPhone's user interface is revolutionary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}