{
  "docId": "019de06f-31e2-7038-bf82-0ab31cbe2cae",
  "docSlug": "8f43ab5bdbebc73ac75f2bc5e2df4c27",
  "documentTitle": "Apple | Product Presentation Deck | 185 slides",
  "authorId": "apple",
  "authorName": "Apple",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2007-01-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 12,
  "pageCount": 131,
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  "nextPage": 13,
  "slideType": "propose_solution",
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  "density": "sparse",
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  "notes": "This is a famous slide from Steve Jobs' 2007 iPhone keynote, illustrating the 'wrong' way to design a phone interface before revealing the actual touchscreen.",
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  "imagePath": null,
  "slideHref": "/slides/019de06f-31e2-7038-bf82-0ab31cbe2cae/12",
  "deckHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae",
  "deckJsonHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae.json",
  "deckAnchorHref": "/decks/019de06f-31e2-7038-bf82-0ab31cbe2cae#slide-12",
  "components": [
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      "bbox": {
        "h": 0.5,
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      "kind": "image",
      "text": "Rotary iPhone prototype",
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      "subkind": "illustration",
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      "componentId": "74e52265-d60d-4b63-8d0d-0de6320aa2eb",
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  "metrics": [],
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  "arcBeats": [
    {
      "to": 20,
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      "beatId": "05d95998-df15-45d3-bbf5-7ded117c9567",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Every day",
      "beatSlug": "pixar-pitch-every-day",
      "evidence": "The presentation highlights the benefits and features of the iPhone.",
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      "confidence": 0.7,
      "parentBeatName": "Setup",
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  "loops": [
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The presentation uses a Golden Circle framework to explain the iPhone's design and functionality.",
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      "objective": "Why the iPhone's user interface is revolutionary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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