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      "text": "No direct equity compensation in McOpCo’s business\nNo market-based performance measurement system\n“Farm Team” mentality whereby the best McOpCo managers are promoted to corporate McDonald’s\nIf they don’t join corporate McDonald’s, they sometimes leave to become a franchisee\nTop restaurant operators need more incentive to stay at McOpCo",
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      "text": "Objective 1: Improve McOpCo’s Operating Performance (cont’d)",
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