{
  "docId": "019de06f-238b-72fc-91e0-f3f8a0ad4ee1",
  "docSlug": "9b836d1ac26964ec09b748547d26abe6",
  "documentTitle": "Apple | Product Presentation Deck | 95 slides",
  "authorId": "apple",
  "authorName": "Apple",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2001-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7695853,
  "pageNumber": 29,
  "pageCount": 95,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 2,
  "notes": "Likely from an early Apple or tech product launch presentation given the font and minimalist style.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de06f-238b-72fc-91e0-f3f8a0ad4ee1/29",
  "deckHref": "/decks/019de06f-238b-72fc-91e0-f3f8a0ad4ee1",
  "deckJsonHref": "/decks/019de06f-238b-72fc-91e0-f3f8a0ad4ee1.json",
  "deckAnchorHref": "/decks/019de06f-238b-72fc-91e0-f3f8a0ad4ee1#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "1.8 inch drive is 0.20 inches thick",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb7ebe05-54ab-48e7-961b-fcb8ccba87b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.35
      },
      "kind": "title",
      "text": "Ultra-thin hard drive",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "967e7ddf-f57b-4673-ae10-7fec7c0f1b94",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "55a9da88-49f7-453c-ac2a-85d57daa7b0e",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck builds desire by showcasing the iPod's design, user experience, and seamless integration with iTunes.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 10,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "148d0856-9ffb-4307-a34e-9d1c4dd2abe9",
      "evidence": "The deck presents a logical chain of features and benefits, from ultra-portability to seamless integration with iTunes.",
      "position": 0,
      "objective": "How does the iPod achieve its breakthrough features?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}