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  "documentTitle": "Universal Music Group | Investor Presentation Deck | 57 slides",
  "authorId": "universal-music-group",
  "authorName": "Vivendi Universal",
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  "presentationDate": "2001-06-01 00:00:00",
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      "text": "Their major music event was the launch of MTV.\nMTV to them is a music video channel and Jackass was an animal.\nThey are at a time in life when music no longer defines who they are, but rather, enhances life and sparks nostalgia.\nRecord stores are no longer the comfortable place to shop for music.\nThere is a narrow recommendation network via their peers.\nAlthough radio is a primary source of music, today's commercial radio disinterest's them.\nHowever, they have more discretionary income than ever, but little time to explore for new music.\nConvenience and service are key in enabling them to find and experience new music... which they are happy to pay for!",
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