{
  "docId": "019de06f-1f12-709d-9488-e3a6fd59101a",
  "docSlug": "c4d2f7f3c8456f6941bcdac92c9166c4",
  "documentTitle": "Apple | Internal Communication Presentation Deck | 18 slides",
  "authorId": "apple",
  "authorName": "Apple",
  "documentKindSlug": "other",
  "documentKindLabel": "Other",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "1996-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 8,
  "pageCount": 18,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_messages",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Historical document from 1996 regarding Microsoft-Apple strategy.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-1f12-709d-9488-e3a6fd59101a/8",
  "deckHref": "/decks/019de06f-1f12-709d-9488-e3a6fd59101a",
  "deckJsonHref": "/decks/019de06f-1f12-709d-9488-e3a6fd59101a.json",
  "deckAnchorHref": "/decks/019de06f-1f12-709d-9488-e3a6fd59101a#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.335,
        "w": 0.896,
        "x": 0.146,
        "y": 0.316
      },
      "kind": "list",
      "text": "Apple leadership in the internet\nmutual customers\nMS Mac products highly profitable\nApples share in internet access, authoring and server market\nDOJ\nTechnology // Intellectual property",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f33f6573-248c-4bb9-b474-e9c84f5cfcba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.398,
        "x": 0.386,
        "y": 0.145
      },
      "kind": "paragraph",
      "text": "MS Strategy Development Meeting",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec184202-dec4-4922-9520-d9fc79753ec6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.381,
        "x": 0.143,
        "y": 0.848
      },
      "kind": "source-note",
      "text": "Apple Confidential Need to know only",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12ff1472-18e5-4367-b46e-81ebae1e6704",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.101,
        "x": 0.768,
        "y": 0.848
      },
      "kind": "source-note",
      "text": "August 21, 1996",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c3f5125-fc7a-4d80-b1ee-f73194812d21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.588,
        "x": 0.101,
        "y": 0.184
      },
      "kind": "title",
      "text": "Why Microsoft needs us",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f3b2652-ecbf-452f-9f88-159efe152903",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "16e6a900-6934-4e3a-9d2e-1b1310cbbfc4",
      "evidence": "The slide presents a list of bullet points highlighting reasons why Microsoft needs Apple.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "b7dbb322-4bbf-4314-b09a-192ce726ac30",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck presents the desired results, key messages, and problem statement.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "05ba95d3-b570-49e0-80bb-cc09b20e452f",
      "evidence": "The deck presents Apple's wants and why Microsoft needs Apple.",
      "position": 0,
      "objective": "Why Microsoft needs Apple",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}