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  "documentTitle": "The Procter & Gamble Company (PG)",
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  "authorName": "Nelson Peltz",
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  "presentationDate": "2017-09-06 00:00:00",
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  "notes": "The slide uses a timeline of product launches and a bar chart of market share to illustrate the failure of P&G's management of the Gillette brand.",
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      "kind": "chart",
      "text": "U.S. Men's Grooming Market Share",
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      "text": "Lack of innovation: From the 1980s through P&G's acquisition, Gillette launched a new razor / blade platform every 7-9 yrs... Lack of competitive response: Gillette also did not adequately respond to upstarts... How may P&G's structure have impacted Gillette?",
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      "text": "In 2005, P&G acquired Gillette for $57bn but has lost 1,250 bps of share in the U.S. men's shave category in just 5 years",
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      "kind": "source-note",
      "text": "Source: Euromonitor International Limited 2017 ©, Wall Street research, Gillette website, investor call transcripts and discussions with former Gillette employees.",
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      "text": "Gillette Case Study",
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