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  "documentTitle": "The Procter & Gamble Company (PG)",
  "authorId": "06_Trian_Partners",
  "authorName": "Nelson Peltz",
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  "notes": "Uses a quote from a Barclays analyst to validate the critique of the company's strategic initiative.",
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      "kind": "callout",
      "text": "In the U.S. where “End-to-End” has been in-place for 2 years, results remain mixed at best",
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      "text": "P&G’s U.S. Sales From Continuing Operations ($ in billions)",
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      "text": "I just wanted to talk a little bit about implementation of End-to-End. I think in North America, we're kind of at a 2-year point for that being put in place... share trends are still not clearly where they need to be in the U.S.",
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      "text": "Source: Company filings.",
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      "kind": "title",
      "text": "...But the Results Have Not Improved Under the “End-to-End” Model",
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