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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Jeffrey C. Smith",
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  "presentationDate": "2014-09-11 00:00:00",
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      "text": "In Joe Lee’s final public appearance as Darden’s Chairman, he said the following words, which reveal the most critical flaw in Darden’s current mindset – you must be a great restaurant operator to run restaurants that create a great experience while simultaneously generating significant profits.",
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      "text": "\"Operations, I came out of operations...the goal is to be fully staffed in every restaurant with every position, with talented, skilled and experienced employees... And so the key to management is making sure that you get that emotional connection...\"",
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      "kind": "quote",
      "text": "“Operations, I came out of operations...the goal is to be fully staffed in every restaurant with every position, with talented, skilled and experienced employees. Let them know...make sure they know...through training, through the orientation and hiring, through the training, let them know what their role is in developing the brand promise and delivering the brand promise. We want to go beyond their intellectual agreement to their emotional commitment... ...And so the key to management is making sure that you get that emotional connection... ... we’ve got several little sayings that we use here, but \"brilliance with the basics\" is one that I have liked for a long time. It has some possible misconnotation because it is not just the basic thing of serving food. It is the basics of your functional area. If you are in legal, you want to do it just a little better. You want to shine relative to your competition, and throughout the Company with every area... ...And we really want the general managers to know how much we appreciate them and appreciate their role.” — Joe Lee, November 9, 2005",
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