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  "docSlug": "416ab93b6285",
  "documentTitle": "Darden Restaurants, Inc. (DRI)",
  "authorId": "03_Starboard_Value",
  "authorName": "Jeffrey C. Smith",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2014-09-11 00:00:00",
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  "slideType": "geographic_map",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 48,
  "notes": "Uses maps to contrast current store density with potential franchising expansion zones.",
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      "kind": "callout",
      "text": "LongHorn could be an ideal candidate for a major franchising program",
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      "kind": "image",
      "text": "LongHorn Target Markets for Franchising",
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      "text": "LongHorn Restaurants by State",
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      "text": "Initial targets would be markets with modest store density that have been very successful as franchised markets for peers. Similar to Olive Garden, LongHorn has medium-density markets that align with Outback and Texas Roadhouse franchised markets such as VA, KS, IN, PA, and MD.",
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      "text": "More importantly, LongHorn could increase its national penetration while minimizing its cash outflow by signing development agreements with large franchise operators in markets where LongHorn has little-to-no presence. Outback has been successful with franchising all 94 restaurants in CA, OR, WA, ID, and MT.",
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      "kind": "paragraph",
      "text": "LongHorn is concentrated in the Southeast, with limited penetration in the North and West, indicating that franchising can be a tool to both improve operations and accelerate growth",
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      "kind": "title",
      "text": "Target markets – LongHorn",
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