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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
  "authorId": "03_Starboard_Value",
  "authorName": "Jeffrey C. Smith",
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  "notes": "Includes a bar chart comparing alcohol sales percentages across competitors.",
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      "text": "An improved wine program and better execution would lead to a substantial improvement in same-store-sales and earnings",
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      "text": "Wine is integral to the Italian dining experience. Our surveys show Olive Garden customers are just as interested in alcoholic beverages as customers at competing chains (See slide 144), yet we believe poor merchandising and training has led Olive Garden to have half the alcohol sales as peers. Increase breadth of wine list and feature great Italian wines from growing regions in Italy, at the right range of price points, along with wines from Napa, Sonoma, Oregon, and Washington. Focus on Italian and American wines: reestablish relationships with wineries in Italy and Napa Valley. Promote a house wine – Olive Garden's house red, white, and rosé that were both popular and extremely profitable. Training will begin with the basics of presentation, opening, and pouring. Continually train servers to have the knowledge associated with carrying a credible wine list. Make sure servers offer every table the opportunity to order wine (currently only 57% of servers ask if the guest would like an alcoholic beverage(1)). Embrace wine so guests are comfortable and promote wine tastings/food pairings. Potentially place wine carafes on each table. Test the creation of a wine bar to generate traffic during the early evening hours.",
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      "text": "Enjoying a glass of wine with an Italian meal would enhance guest satisfaction and improve Olive Garden's bottom line.",
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      "text": "(1) Restaurant Cops mystery shops analysis showed that servers only ask guests if they would like an alcoholic beverage 57% of the time.",
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