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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Jeffrey C. Smith",
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  "presentationDate": "2014-09-11 00:00:00",
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  "notes": "Uses two line charts to show search frequency trends; one absolute and one adjusted for store count.",
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      "kind": "callout",
      "text": "Despite Olive Garden's poor food quality and service, it has experienced increases in keyword searches while its peers have experienced decreases – this excites us about the opportunity to turn around Darden's largest concept",
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      "text": "Even after adjusting for number of stores, Olive Garden still leads Italian casual diners in search frequency",
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      "text": "Search frequency can indicate an affinity for the brand, and we are excited that Olive Garden customers are still interested in the brand – by fixing the experience, we believe we can drive significant traffic.",
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