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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Jeffrey C. Smith",
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  "presentationDate": "2014-09-11 00:00:00",
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  "notes": "Uses Yelp ratings as a proxy for customer satisfaction to highlight underperformance.",
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      "text": "Our social media analysis concludes that Olive Garden customers are less satisfied",
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      "text": "We collected ~35,000 Yelp reviews, 3.2 million Foursquare check-ins, brand likes and reviews on Facebook, and keyword searches on Google. Our analysis indicates that Olive Garden is underperforming its Italian casual dining peers.",
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      "text": "With the help of a leading social media consulting firm, we conducted a study to see what customers think of Olive Garden's brand, food quality, and service vs its competitors.",
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      "text": "Source: Czar Metrics: Olive Garden social media study.",
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      "text": "We believe Olive Garden needs to improve the experience, service, and food quality in order to fortify its customer base",
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