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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Jeffrey C. Smith",
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  "presentationDate": "2014-09-11 00:00:00",
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  "notes": "The slide uses survey data to argue that low alcohol sales at Olive Garden are a management failure rather than a customer preference issue.",
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      "kind": "callout",
      "text": "What is Darden’s excuse for its unacceptably low alcohol sales mix?",
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      "text": "How often do customers order alcoholic beverages with dinner?",
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      "text": "Olive Garden customers order alcoholic beverages just as frequently as customers of Olive Garden’s peers – they just don’t order them at Olive Garden. We believe this is due to a number of clear execution missteps by current management.",
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      "text": "Source: Survey conducted by one of the world's leading operationally-focused consulting firms. Sample size of approximately 1000, half men and half women 18 years of age and older.",
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      "text": "The Olive Garden customer base is not averse to alcohol, in fact we believe they prefer alcohol with dinner",
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