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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Jeffrey C. Smith",
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  "presentationDate": "2014-09-11 00:00:00",
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      "text": "Darden did not even own the ad space on Google for Olive Garden until recently. When we searched “olive garden” in May 2014, the first sponsored link was for Carrabba’s!",
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      "text": "Google search results showing Carrabba's ad above Olive Garden organic result",
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      "text": "Darden does not have a company operated app that could be used to inform customers of current promotions and to direct guests to restaurant locations nearby (like Chili's). Apps are easy and cheap to create, there is no reason Darden shouldn't have an app for all its brands in today's marketplace. The Company is lacking appeal to Millennials. Innovation and use of technology must improve to keep up with current industry trends. Management has not been nimble enough to react to consumers' interests and new digital/social methods of advertising. How many primetime TV ads does it take to make up for one missed opportunity to draw customers in through a sponsored search?",
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      "text": "Olive Garden is the 800lb gorilla of Italian casual dining, but is a dinosaur when it comes to using technology in branding and marketing",
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      "text": "Source: Google, as of May 29, 2014.",
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