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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Jeffrey C. Smith",
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  "presentationDate": "2014-09-11 00:00:00",
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      "kind": "callout",
      "text": "Promotion of \"eat one meal at the restaurant and take another home for tomorrow\" strays from Italian roots",
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      "text": "Most customers do not eat 3 course meals anymore, so why are promotions focused on this?",
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      "text": "We believe Darden spends too much money, in the wrong areas, and with the wrong message",
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      "text": "Current advertising strategy is outdated and ineffective",
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      "text": "Ineffective price point promotions and couponing.\nUnfocused message that does not resonate with consumers.\nAd messaging lacks innovation and tarnishes the brand image.\nBalance is slanted too far towards national vs. local outreach.\nNot keeping up with technological trends – not enough social media.\nToo much focus on television ads.\nMessaging is redundant and ineffective.",
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