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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "notes": "Includes a red circle annotation highlighting the 138 total menu items for Red Lobster.",
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      "text": "It appears Darden’s strategy was simply to add menu items rather than working hard to develop a reasonably-sized menu and guest experience that satisfies customers",
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      "text": "In fact, a recent USA Today article highlighted how successful chains are increasingly reducing menu complexity in order to focus on consistently outstanding execution:",
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      "text": "We believe this problem stems from top management, given that is was a huge contributor to Red Lobster’s underperformance as well.",
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      "text": "We can no longer be everything to everybody all the time...I don't think customers are out there counting the number of items. It's about producing better quality products.",
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      "text": "\"We can no longer be everything to everybody all the time...I don't think customers are out there counting the number of items. It's about producing better quality products.\" — Brad Smith, COO, Tony Roma's",
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