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  "documentTitle": "Southwest Airlines (LUV)",
  "authorId": "02_Elliott_Management",
  "authorName": "John Pike & Bobby Xu",
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  "notes": "The quote is framed as a warning about the pace of external vs internal change.",
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      "text": "If you don’t change, you won’t have one.",
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      "text": "Southwest Founder Herb Kelleher, March 2014",
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      "text": "If you don't change, you die... If things change faster outside your company than they change inside your company, you've got something to worry about... What we're talking about here is your future. If you don't change, you won't have one.",
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      "text": "“If you don’t change, you die... If things change faster outside your company than they change inside your company, you’ve got something to worry about... What we’re talking about here is your future. If you don’t change, you won’t have one.” — Southwest Founder Herb Kelleher, March 2014",
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      "text": "Source: Southwest media.",
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