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      "text": "Invented the Low-Cost Carrier Model; Led on Customer Segmentation; On the Cutting Edge of Technology; Innovated on Operational Efficiency",
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      "text": "\"Dated commercial strategy\" — Barclays, April 2024; \"Industry passed them by\" — Southwest Shareholder, May 2024; \"Lost the passion for low-cost\" — Ryanair CEO Michael O'Leary, March 2024; \"Outdated approach\" — Bernstein, January 2023; \"Systemic failure... to modernize\" — SWAPA (Pilots' Union), December 2022; \"Sat out the industry's evolution\" — J.P. Morgan Webcast, May 2023",
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      "text": "The First 30 Years: An Innovative Leader",
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