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  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
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  "notes": "Includes a specific callout for a 70bps margin improvement and $1.5B revenue opportunity.",
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      "text": "Opportunity of ~70 basis points of margin improvement based on redesigning Goodyear’s brand strategy. Achieving this improvement would equate to a 26% increase in Goodyear’s current stock price",
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      "text": "Goodyear should review its portfolio and reduce the tail of SKUs to realize efficiency gains in R&D, manufacturing and distribution, as well as increased pricing differentiation on core brands",
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      "text": "Development: Reduces product development costs related to maintaining the tail of SKUs\nManufacturing: Simplifies mix and reduces downtime between line changes, improving effective capacity at the plant level\nDistribution: Reduces inventory requirements, improves fill rates and allows for more targeted sales and advertising dollars per brand",
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      "text": "Goodyear should implement a clear good – better – best strategy with its brands and SKUs, supported by a matching pricing strategy",
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      "text": "1. On 2023E revenue excluding Company-owned retail revenue.",
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