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  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
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      "text": "Opportunity of ~201 basis points of margin improvement based on reducing the higher channel costs incurred following the launch of TireHub. Achieving this improvement would equate to a 75% improvement in Goodyear's current stock price",
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      "text": "The new Operational Review Committee should conduct detailed studies on Goodyear's current channel landscape and formulate a renewed strategy balancing activities that push sales to distributors and generate pull from end-users. The Company and its sales organization must value the Goodyear brand appropriately, trusting that sales will materialize with consistent execution of the right strategy, rather than pursuing short-term volume goals",
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      "text": "The new Committee should review TireHub's performance and its potential to decide whether Goodyear should pursue a new relationship with a large national distributor or a combination of TireHub with a strategic distribution partner",
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      "text": "1. On 2023E revenue excluding Company-owned retail revenue.",
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