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  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
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  "authorName": "Elliott",
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  "presentationDate": "2023-05-11 00:00:00",
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  "notes": "The slide uses a 'CEO quote contradiction' pattern to highlight management's failure to meet stated margin goals over time.",
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      "text": "Goodyear has consistently lowered and pushed out margin improvement promises",
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      "text": "Segment EBIT Margin: ~6%",
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      "kind": "quote",
      "text": "So all those things, we feel, will function to get us in that intermediate term back to those double-digit margins.",
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      "text": "So all those things, we feel, will function to get us in that intermediate term back to those double-digit margins. — Richard Kramer, CEO of Goodyear, Nov 14 2017; When we are able to recover the margin we've lost from a price versus raw material perspective, that is going to mean a return to something like we saw during that 2014 to 2016 period. And we're confident that we can get back to those levels and work to go beyond. — Darren Wells, Former Goodyear EVP / CFO, Jan 16 2019; I think the question for us and the drive is to think about what it takes to get ourselves back to double-digit margins. And we see a lot of opportunity, as we combine Goodyear and Cooper to take cost out... there are some near-term opportunities that are very big. — Darren Wells, Former Goodyear EVP / CFO, Jun 16 2021; We think it is very realistic intermediate term to get to that double-digit type margin again... the electric vehicle tires are going to be the next seed that helps us continue in that direction... — Darren Wells, Former Goodyear EVP / CFO, Feb 14 2022; ...that will put us in a really good spot to get to that 8% in, call it, the near term... And with 10%, it's a realistic possibility in more the intermediate term, call that 3 to 5 years. — Darren Wells, Former Goodyear EVP / CFO, Aug 5 2022",
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      "kind": "source-note",
      "text": "Source: Company filings, Bloomberg and earnings transcripts. 1. Based on management commentary regarding returning to margins similar to the 2014-2016 period, when average segment operating income margin was ~12%.",
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      "kind": "title",
      "text": "Margin Targets Lowered Repeatedly",
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