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  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
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  "authorName": "Elliott",
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  "presentationDate": "2023-05-11 00:00:00",
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  "notes": "Uses expert quotes to frame the quantitative underperformance.",
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      "kind": "callout",
      "text": "DESPITE HAVING A LEADING CONSUMER BRAND AND COMPETITIVE SCALE, GOODYEAR’S CONSUMER RETAIL BUSINESS HAS FAILED TO PARTICIPATE IN SHARE GAINS",
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      "text": "AUTOMOTIVE AFTERMARKET SERVICE PLATFORMS HAVE GROWN BY DRIVING SUPERIOR UNIT ECONOMICS",
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      "text": "Last 5 Years Unit CAGR (2017 - 2022)",
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      "text": "The automotive aftermarket service industry is highly defensive... Successful consolidators have been able to drive exceptional unit economics... Public peers have grown unit count through new builds...",
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      "text": "Goodyear has not leveraged its brand into a growing high-value retail platform",
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      "text": "These are mostly auto service centers that happen to sell tires. As an industry participant, the stores are doing the brand no favors poor service levels, general appearance.",
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      "text": "With retail, you can't be half pregnant. You either commit to it or you don't. Firestone has really invested to expand their retail footprint and even the amount of advertising to drive traffic. Goodyear hasn't really committed.",
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      "text": "With retail, you can't be half pregnant. You either commit to it or you don't. Firestone has really invested to expand their retail footprint and even the amount of advertising to drive traffic. Goodyear hasn't really committed. — Former VP at Goodyear; These are mostly auto service centers that happen to sell tires. As an industry participant, the stores are doing the brand no favors poor service levels, general appearance. — Former C-Suite Executive at Competitor",
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      "kind": "title",
      "text": "Goodyear’s Retail Asset has Not Realized its Potential",
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