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  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
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  "presentationDate": "2023-05-11 00:00:00",
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      "text": "Goodyear manages 376 SKUs in the U.S., ~2x the number of SKUs that Michelin and Bridgestone manage",
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      "text": "# of SKUs Representing First 95% of Total Volume vs. Last 5% of Total Volume",
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      "text": "Tire Price Distribution By Brand",
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      "text": "While peers have deployed clear pricing tiers with a good – better – best strategy, Goodyear has too many undifferentiated products and brands competing within the same category. Clear pricing tiers between sub-brands allows tire sales reps to up-sell. On average, Goodyear generates about one-third the revenue per brand of Michelin and Bridgestone.",
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      "text": "The Company has not effectively managed its brand portfolio, with minimal price differentiation between its various products and a long tail of low-volume SKUs",
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      "kind": "quote",
      "text": "They [Goodyear] had no strategy for SKUs or anything like that other than just their top movers.",
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      "text": "\"They [Goodyear] had no strategy for SKUs or anything like that other than just their top movers.\" — Former TireHub employee, Public Interview, March 2023",
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      "text": "Source: Tire price distribution analysis based on data from TireRack.com as of 4/27/23.",
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      "text": "Limited Brand Differentiation",
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