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  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
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  "authorName": "Elliott",
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  "presentationDate": "2023-05-11 00:00:00",
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  "notes": "The slide uses a line chart to show the divergence of ASPs and a grouped bar chart to show peer performance.",
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      "kind": "callout",
      "text": "The spread between sell-in and sell-out prices increased $10 per tire, equating to ~$400 million on 40 million U.S. replacement units (~205 basis points on 2023E revenue).",
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      "kind": "chart",
      "text": "Peers' Sell-in Outperformed Sell-out",
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      "text": "Goodyear U.S. Sell-out vs. Sell-in",
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      "text": "Operating Margin: $400 million",
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      "text": "Source: Company filings and GfK (sell-out data). Note: Sell-in ASP for Goodyear based on tire revenue per tire. Sell in ASP growth for peers based on price / mix impact on revenue.",
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      "kind": "subtitle",
      "text": "Following the TireHub launch, Goodyear increased incentives to its channel partners to defend its market share, costing the Company ~$400 million in lost profit that has yet to be recovered",
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      "kind": "title",
      "text": "Goodyear Gave Price to Recover Volume",
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