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  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
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  "presentationDate": "2023-05-11 00:00:00",
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      "text": "Goodyear's go-to-market strategy has damaged its brand, market share and pricing",
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      "text": "The Many Problems with the TireHub Strategy: Lack of scale, lack of selling prowess, technological issues, and poor value proposition.",
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      "text": "What Happened: Historical context of tire distribution, ATD's rise, and the formation of TireHub.",
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      "kind": "quote",
      "text": "Ultimately, I think the relationship got much better with the manufacturers that stayed with ATD. They saw blood in the water when Goodyear and Bridgestone dropped ATD...",
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      "text": "“Ultimately, I think the relationship got much better with the manufacturers that stayed with ATD. They saw blood in the water when Goodyear and Bridgestone dropped ATD and went out of their way to lower price or give us more incentive to replace that business with their brands.” — Former TireHub employee, Public Interview, March 2023",
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