{
  "docId": "019dd923-622c-750b-8b9c-7f2ac9bf331f",
  "docSlug": "2afd1d7556e8",
  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
  "authorId": "02_Elliott_Management",
  "authorName": "Elliott",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2023-05-11 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.75,
  "pageNumber": 21,
  "pageCount": 41,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The slide uses a trend line to show the expected correlation between awareness and price, with Goodyear circled to emphasize its deviation from the trend.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "scatter_plot",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-622c-750b-8b9c-7f2ac9bf331f/21",
  "deckHref": "/decks/019dd923-622c-750b-8b9c-7f2ac9bf331f",
  "deckJsonHref": "/decks/019dd923-622c-750b-8b9c-7f2ac9bf331f.json",
  "deckAnchorHref": "/decks/019dd923-622c-750b-8b9c-7f2ac9bf331f#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Among tier-1 brands, there is generally a strong connection between brand awareness and price, but Goodyear tires appear underpriced relative to their level of customer awareness",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-f5cf-7048-87fc-ece519ef859f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Consumer Awareness vs. Price Comparison",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f00d362-a85b-4ca1-8dc6-f63098764640",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer Awareness",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-f5d0-745c-bea5-72b62589dd65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "paragraph",
      "text": "Among tier-1 brands, there is generally a strong connection between brand awareness and price, but Goodyear tires appear underpriced relative to their level of customer awareness",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4158de0-fbe8-466a-a5d5-d3e94eedc096",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Tire Review Brand Study, Tire Rack, Walmart, Corporate websites. 1. Customer awareness score out of 10 assigned by dealers. 2020 study by Tire Review, sample size of 275. Average price for replacement tires of each brand that would fit a 2022 Toyota Camry.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fbe0ce8-ec84-48eb-ade8-02fac027d473",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "SG&A Spend Not Translating to Premium Pricing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ead08827-0433-4ce3-9822-7d268c841000",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "1ae50552-fdcd-44e3-835c-228e8008b9ad",
      "evidence": "Scatter plot comparing brand awareness vs price to identify underpricing",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 31,
      "from": 17,
      "beatId": "82556912-7c3f-4e07-8f10-c064b20bcc41",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The document highlights Goodyear's underperformance, low operating margins, and ineffective go-to-market strategy.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 31,
      "from": 17,
      "beatId": "46ba0a9a-1e69-49bf-a5c3-61b15bf46752",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The document emphasizes the consequences of Goodyear's underperformance, such as eroded investor confidence and lowered margin targets.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}