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  "documentTitle": "The Goodyear Tire & Rubber Company (GT)",
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  "presentationDate": "2023-05-11 00:00:00",
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  "notes": "The slide uses two stacked bar charts to illustrate the shift in vehicle mix and the resulting growth in HVA replacement tire volume.",
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      "text": "Goodyear sells an above industry average proportion of HVA replacement tires (Goodyear at 44% vs. U.S. industry average of 40%)",
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      "text": "The trend towards larger cars with larger wheels has been beneficial for tire manufacturers: Consumers are willing to pay more for larger tires; HVA tires generate multiples the profit of LVA tires.",
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      "text": "Higher barriers to entry in the HVA market; OE tire providers are better positioned; Goodyear sells an above industry average proportion of HVA replacement tires.",
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      "text": "Source: Wolfe research, Company filings, USTMA and GfK. Based on USTMA 2023 Factbook. HVA defined as tires 18-inches or greater.",
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